Cutting Through The Hype Of Supplement Ads – No Punches Pulled

4. 6 Page Special Ad Reports

Have you ever started reading an article in a magazine only to realize partway through that you’re being sold a supplement? These styles of ads are VERY common – informative enough to make you believe it’s the magazine itself writing the article but, lo and behold, the best solution to the topic in the “special report” is the supplement they’re trying to get you to buy.

Note to supplement companies: even a good product can be wrecked with too much slick advertising.

5. Misrepresenting Legitimate Scientific Studies

Here’s the set-up: take an ingredient that showed some positive results in an isolated scientific study that has nothing to do with actual weight training, e.g. malnourished toddlers in Lithuania showed an increase in lean tissue when given nutrient “X”.

Now assume that the same results will also happen in a 200 lb healthy male athlete. Tell people that nutrient “X” is backed by scientific studies. They know that you’re not going to actually READ those studies!

Here’s the kicker… now include 10 mg of it in your product when the effective dose in the toddlers was actually 1000 mg!

And here’s a fun way to kill an afternoon: call up these companies and ask them to send you copies of the studies they’ve used to prove their supplements are effective. I’ve done that…they don’t stay on the line very long. Oh, they’ve sent me “studies,” but where I went to school, legitimate scientific studies don’t generally include price lists.

6. Name Your Product Similar to a Drug and Claim It’s “Almost Illegal”

Luckily for them, it’s not illegal to be useless. If the only thing a product has going for it is a mashed-up name similar to a drug, pack up your underwater car and go driving through a meteor shower. It’s going to be a long day.

7. Proprietary Formulas

I have no problem with people keeping the lid on the specifics of an effective formula to keep others from copying it. But when that is used an excuse to include next to nothing of the active ingredients that actually do anything…

You see, I don’t want to pay for a pill that is 95% methylbullcrapsomethingorother and 5% active ingredient. When the phrase “proprietary formula” is used, the manufacturer doesn’t legally have to say exactly how much of each of the ingredients is in the formula.

The best part is when the scientific study they used to prove their product works shows a dose of 5 grams is needed to be effective and their serving size/pill size is only 1 gram…AND they have 10 other ingredients listed as being in the pill.

8. Professional Bodybuilder Testimonials

Because I’m quite sure that a pro bodybuilder weighing 280lb at 4% bodyfat really gained all that muscle from a couple of scoops of some fruity powder that is supposed to give you a better pump.

9. The “Latest” Supplement

There was a time when the AMC Pacer and the Gremlin were the “latest” cars to come off the assembly line. Just because something is the “latest” doesn’t mean that it actually works.

The current craze: Nitric Oxide (a product that is supposed to increase circulation to muscles, resulting in a greater “pump”/blood flow to the muscles for increasing muscle growth). Let me put it this way…I’ve tried it, I’ve researched it and don’t waste your money on it.

The only way it’ll work is if you mix it with something else that DOES work (like creatine, for instance). Then you’re just paying extra for the privelege of combining the two supplements.

You want a better pump? Drink more water – that’s what blood primarily is. The better hydrated you are, the greater your blood volume will be. Need proof? One of the primary dangers of diuretic use for reducing water levels to show muscles better is thickening of the blood, which basically is reduced blood volume. The more water you have in your body, the greater your blood volume will be and the stronger your pumps will be.

Heck, if you REALLY want to build muscle, half your day should be spent sloshing around because you’ve drank so much water!

10. “Eat What You Want And Still Lose Weight”

Chances are, a product like this contains something to speed up your metabolism (most likely a herbal stimulant) and/or something to block the absorption of fat or carbs. You will probably lose weight but you may be a nervous insomniac with debilitating cramps and greasy diarrhea. What a great way to promote good health!

Conclusion:

Bottom line, I have no problem with supplements or supplement ads that are legitimate. What I do have a problem with (and you probably gathered this from the article) is the way people are manipulated through clever advertising into spending their hard-earned money on useless products. It gives weight training a bad name makes even good products look suspicious.

You see, a supplement can only do so much – it can only SUPPORT what you’re doing with your weight training and nutrition. If your training program or nutrition don’t work without supplementation, no supplement is going to fix that.

I use supplements every single day. They can help tremendously in your training, especially when you use supplements that are effective and have proven to be so! There are plenty of good supplements and good manufacturers out there (more on that below)!

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